Auctions


Selling Your Real Estate at Auction
The Smart Selling Strategy for Today's Real Estate Market
Real Estate Auction Marketing Advantages

1. You set the terms and conditions:

Buyers buy according to the terms and conditions set by the Seller. There is a timed deadline. With conventional real estate marketing, the buyer buys it on his/her terms at their price and their convenience. There is no urgency.

2. Aggressive Marketing

Your options include: Large 4 X 8 for Sale Real Estate Signs. (Buy This Now or Buy it At Auction). Saturation coverage with extensive real estate classified advertising in daily, weekly shoppers, out state newspapers and business publications; on-line web site promotion with photos and details about your property; targeted direct mail announcements; public postings and distribution of real estate auction brochures. Auction advertising and the lure of a possible bargain generates the likelihood of a higher price.

3. Inspections or Open Houses:

Selling Real Estate at Auction attracts attention. Our three one hour Inspections prior to the auction attract attention from potential buyers. Prospective buyers must see other people interested in your property. With a conventional open house generally nobody sees people looking to buy.

4. As Is:

Property is sold in AS IS condition.

5. Immediate Sale:

(With No Contingencies, like financing or the sale of another piece of real estate). Auction buyers are solid buyers. Closing. You set the date of closing. We have sold property on a Tuesday night and closed it on Wednesday morning. Auction buyers have their financial house in order prior to the auction and are qualified to purchase your real estate.

6. Market Price, Estimated Market Value, And True Market Value:

Market price is what you are asking for your property. Estimated Market Value is set by the county assessor based on other comparable properties in your city or county. True Market Value is determined by the person that writes the check for the property.

7. Reasonable Sales Commission:

Our commission rates are negotiable. Many times the seller will pay no commission and we will charge the commission to the buyer. The high bid price plus the commission equals the selling price. It's the bottom line that counts.

8. The Difference:

A real estate auction is a quick sale, attracts attention, freezes the market, and creates an urgency to buy. None of these ingredients are available through real estate agents.


Compare the Difference

Conventional Real Estate Marketing:

  • Most real estate listings sell slowly over the next several months or years, maybe never
  • Your real estate listing gets lost in the MLS
  • Relies on the selling price of other properties. Markets change overnight
  • Selling price set by real estate agents market opinion
  • Commission added to asking price. Price $300,000 lets ask for $340,000 and negotiate
  • No date when property will sell. Agent and seller guessing
  • Unscheduled showings at the most inconvenient times
  • Watching, waiting for offers usually much less than asking price, and mortgage amount
  • Buyer contingencies, financing or sale or another property with more delays
  • Buyer demands for repairs, etc

Selling your real estate using auction marketing:

  • If no price is established there is no limit as to how high the price can go. If you put a price on something no one will pay you more. The more unique the more one of a kind, generally the higher the price
  • You name terms of the sale, the day, time and place
  • Auction open house inspections draw traffic with highest interest in your real estate
  • Buyers are pre-qualified with no contingencies
  • Open public bidding generates the buyer's best offer
  • Selling price finalized by the most determined bidder
  • Closing - you set the date
  • In most cases the buyer pays our commission

Start A War!

Consider this:
When selling your property via a real estate agent, the ideal selling situation occurs when two or more interested parties are determined to purchase your real estate. Each competing buyer will increase his/her offer to gain the advantage. The result is called a "bidding war". While this is not happening in today's market conditions, it's the best scenario a seller can wish for. Competitive bidding invariably raises the final selling price.

Now consider this:
By selling your property at auction, all interested parties gather at the same place, at the same time according to your terms and condition of sale. There are now a number of motivated buyers who have inspected your property with a decision to buy. In this setting each bid made is a competitive offer for your property. As the bidding heats up with a higher offer, a bidding "war" ensues until the final bidder makes the highest offer. At that time, the true value of your property has been established and your sale can be completed. With auction marketing you will have an offer from the party willing to pay the highest price in today's real estate market for your property.

What day would you like to sell your real estate?



For more information please contact us at the phone number or email address below.



Sonneco Properties, LTD.
3939 N Comotara
Wichita, Kansas 67226
TEL: (316) 838-5790 -FAX: (316) 634-2190
info@sonneco.com
Copyright © 1998 by Sonneco Properties, LTD. All Rights Reserved
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