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by Steve Sonneman
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A recent article from Yahoo Finance.
Supriyo Bose, On Thursday March 10, 2011, 12:15 pm EST
In its latest report on the global lodging industry, Jones Lang LaSalle Incorporated (NYSE: JLL - News), a leading real estate investment trust (REIT), has anticipated hotel sales and acquisitions to increase in the range of 15% to 20% year-over-year to about $30 billion in 2011. Jones Lang further anticipates that transaction volume would increase the most in the EMEA (Europe, Middle Eastand Africa) region to the tune of as much as 25% in the current fiscal.

Hotel purchases had earlier fallen to a nadir of $9 billion in 2009 from its peak value of $120 billion in 2007, before rising to a decent tally of $26 billion in 2010. The report has cited a healthy rebound in the business and leisure travel to be the primary raison d'être for the turnaround of the industry.

Of late, the hotel industry has witnessed a significant surge in occupancy and room rates as customers have loosened their purse strings. According to Smith Travel Research Inc., an independent research company in the lodging industry, hotel revenue per available room (RevPAR) in the top 25 U.S. markets rose to $76.61 during the first 11 months of 2010 from $71.55 in the year-ago period.

to read the full article click on the link below Hotel Deals Maximum EMEA



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